This is the portfolio of an Art Director.
The name of this Art Director is Shao Tsai.
Re-Log In Change
Dawn ushers the first spring sunrise of the year.
I’m predisposed to stay in bed for as long as it’s acceptable. However, it is the occasion of an early rise, and the day shall be restless.
CREDITSYudy Angulo Rojas, Jr. Art Director @ Ogilvy | Frankfurt/Main, Germany
Michael Crawford, Copywriter | New York, USA
Instructor Mina Mikhael, Sr. Art Director @ Wieden+Kennedy | New York, USA
AWARDSx1 Winner | Applied Arts
x1 Merit | Graphis
Oatly | Integrated
Does a Body Better
Americans know that “milk does a body good.” To introduce them to Oatly, a Swedish post-milk beverage made from oats, we show what they could do if they lived just as long as Swedes.
Nissan | Innovation
To promote safety on and off the road, Nissan provides children the possibility of safe outdoor play by showcasing its intelligent technologies in a system designed to establish football protection.
Life’s rumbling can be heard inside, its shades expand in space with inviting singsong verses and waves of joy. To venture into it is to discover one’s own readiness.
CREDITSJillian Young, Art Director | New York, USA
Carrie Tang, Jr. Digital Copywriter @ Grabarz & Partner | Hamburg, Germany
Instructor Darren Borrino, Creative Director @ TBWA\Chiat\Day | New York, USA
Instructor Robert Rutherford, Group Creative Director @ TBWA\Chiat\Day | New York, USA
It’s high noon on the solstice,
the year’s longest day.
It’s beach season once more, which I’m not particularly fond of. The scenery evokes a certain fascination, it draws me into its world as if it were a book.
CREDITSInstructor Savina Mokreva-Hibbeler, Sr. Art Director @ Kolle Rebbe | Hamburg, Germany
Penguin Audiobooks | PrintAudiowaves
Audiobooks are a modern convenience in contrast to the tradition of children’s stories. As a visual representation, main characters are interlaced with sound waves.
CREDITSBenjamin Maus, Art Director | Hamburg, Germany
Instructor João Unzer, Associate Creative Director @ BDDO | New York, USA
Instructor Rodrigo de Castro Silva, Associate Creative Director @ DDB | New York, USA
Audioscapes | Digital
An Audio Instagram Account
On social media, content is tailored to engage one’s sight, seldom with descriptive captions. To challenge the notion of Instagram, Audioscapes provides audio content for the visually impaired.
The air is dense, every breath laborious.
The horizon’s overcast. Summer rain showers the afternoon. There is no need to see it – I listen – to feel as if I’m under its drops. There is sense in sound alone.
eBay | Activation
The Beauty of Break Ups
To attract more users to eBay’s consumer-to-consumer business, we bank on the brokenhearted. Because one of the easiest ways to move on after a breakup is to make money off of it.
CREDITSCarrie Tang, Jr. Digital Copywriter @ Grabarz & Partner | Hamburg, Germany
Instructor Jan-Hendrik Scholz, Creative Director @ DDB | Hamburg, Germany
Instructor Nicolas Schmidt-Fitzner, Creative Director @ DDB | Hamburg, Germany
AWARDSx1 Finalist | Ad Stars
The sun sets into dusk, leaves transition as we fall back.
The clock’s reset to signal summer love’s end, but one’s attachment prevails even when confronted by distance.
Netflix | Digital
Integrated with social media, Escape Route lets you assemble a personal list of enemies. Unlike Pablo Escobar, avoid detection via notifications of nearby foes and coordinated escape routes.
Autumn night’s guise allows for release.
To flee the labyrinth, one must follow the wind as it howls. In the pursuit of beyond. In the quest to answer matters that have yet to be.
CREDITSFrancesc Enrich, Jr. Art Director @ Sra. Rushmore | Madrid, Spain
Carlota Serra, Copywriter | Co-Founder & CEO @ Miller O'Connor | Barcelona, Spain
Donate Life | Print
Organs are unseen by us. But sometimes, we feel them react to what we’re doing. To raise awareness, we remind people they can donate their organs when they remember having them.
AWARDSx1 Silver | Graphis
x1 Silver | Premios Obrar
x1 Bronze | ADC Germany
x1 Bronze | Clio Health
x1 Bronze | Diente
x1 Bronze | Summit Creative Award
x1 Finalist | Ad Stars
x1 Merit | Young Ones ADC
At midnight, winter hails the full moon.
Under its auspices silent prayers are chanted. The tidal cycles of life exert their force, but I am guided ashore by the light between oceans.
It’s the witching hour.
Something must be done to course correct. The possibility of exacting change in the world invokes wonderment, as if I’m able to hold celestial bodies, and no one can challenge it.
AWARDSx1 Silver | Summit Creative Award
x1 Arcturus (3rd Place) | Vega
x1 Finalist | New York Festivals
x1 Merit | Graphis
Re-Log In Change | Innovation
A Facebook Initiative
Over a third of eligible Americans are not registered to vote. To facilitate voter registration in the United States, the process is rerouted through Facebook sign in, and secured by use of biometric procedure via Touch ID on smartphones.
Adeevee (Donate Life, Re-Log In Change)| Adic | AdForum (Donate Life, Re-Log In Change) | AdLatina | Ads of the World (Donate Life, Oatly, Re-Log In Change) | Advertolog (Donate Life, Re-Log-In Change) | Applied Arts | Círculo de Creativos Argentinos | Clube de Criação | Coloribus (Donate Life, Oatly, Re-Log In Change) | Consejo Publicitario Argentino | Miami Ad School (I, II, III, IV, V) | Site Marca
Miami Ad School Europe | Hamburg, Germany
Art Direction Portfolio ProgramOctober 2015 - December 2017
Freie Universität Berlin | Berlin, Germany
Courses - European Studies; Semi-Intensive German AdvancedJanuary 2012 - February 2012
Pontifícia Universidade Católica do Paraná (PUCPR) | Curitiba, Brazil
Bachelor's Degree in Communications - AdvertisingFebruary 2011 - November 2014
I’m Shao Tsai, a Chinese-Brazilian Art Director who writes. Born under Cancer.
Native Portuguese, Valley girl English, Hamburg-Hessen-tinged German, and Argentina-meets-Spain Spanish speaker.
TV show binge watcher, Beatles lover and Häagen-Dazs connoisseur.
Slytherin pride with Vampire Slayer wit.
Sarcastic, quick to deliver a one-liner like a Gilmore, but as tragic as a character on Grey’s Anatomy.
Write me at email@example.com.
Connect with me on LinkedIn, Facebook, Instagram or Tumblr @shaohtsai.
2018 | ADC Germany | Bronze
2018 | Ad Stars | x2 Finalist
2018 | Applied Arts | Winner
2018 | Graphis | Silver
2018 | Graphis | x2 Merit
2018 | New York Festivals | Finalist
2018 | Summit Creative Award | Silver
2018 | Summit Creative Award | Bronze
2018 | Young Ones ADC | Merit
TBWA | Düsseldorf, Germany
Junior Art Director
Henkel Detergents InternationalJuly 2018 - December 2018
Saatchi & Saatchi | New York, USA
Pampers | Head & Shoulders | National Down Syndrome Society (NDSS) | Luvs | Tecate | HSBC Canada | Lamisil (GSK) | Enfamil (GSK)
April 2017 - June 2017
Ogilvy | New York, USA
Scrubbing Bubbles (SC Johnson) | VitaminWaterJanuary 2017 - March 2017
Grey | Buenos Aires, Argentina
Emilia (Bodegas Nieto Senetiner) | Pfizer | Hospital Alemán | P&GOctober 2016 - December 2016
Zero Ad | Curitiba, Brazil
Art Direction Intern
Zapata Mexican Bar | Supermax Brasil | TOTVSOctober 2013 - May 2014