Shao Tsai

This is the portfolio of an Art Director. The name of this Art Director is Shao Tsai.

Netflix Digital

Donate Life Print

Re-Log In Change Innovation

Audioscapes Digital

Oatly Integrated

Sunlight Canada Integrated

eBay Activation

Nissan Innovation

EDUCATION Miami Ad School Europe | Hamburg, Germany Art Direction Portfolio ProgramOctober 2015 - December 2017 Freie Universität Berlin | Berlin, Germany Courses - European Studies; Semi-Intensive German AdvancedJanuary 2012 - February 2012 Pontifícia Universidade Católica do Paraná (PUCPR) | Curitiba, Brazil Bachelor's Degree in Communications - AdvertisingFebruary 2011 - November 2014

I’m Shao Tsai, a Chinese-Brazilian Art Director who writes. Born under Cancer. Native Portuguese, Valley girl English, Hamburg-Hessen-tinged German, and Argentina-meets-Spain Spanish speaker. TV show binge watcher, Beatles lover and Häagen-Dazs connoisseur. Slytherin pride with Vampire Slayer wit. Sarcastic, quick to deliver a one-liner like a Gilmore, but as tragic as a character on Grey’s Anatomy. Write me at contact@shaohtsai.com. Connect with me on LinkedIn, Facebook, Instagram or Tumblr @shaohtsai.

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Dawn ushers the first spring sunrise of the year. I’m predisposed to stay in bed for as long as it’s acceptable. However, it is the occasion of an early rise. Today shall be restless.

Donate Life | PrintRemember Organs are unseen by us. But sometimes, we feel them react to what we’re doing. To raise awareness, we remind people they can donate their organs when they remember having them.

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CREDITSFrancesc Enrich, Jr. Art Director @ Sra. Rushmore | Madrid, SpainCarlota Serra, Copywriter | Co-Founder & CEO @ Miller O'Connor | Barcelona, Spain

Re-Log In Change | InnovationA Facebook Initiative Over a third of eligible Americans are not registered to vote. To facilitate voter registration in the United States, the process is rerouted through Facebook sign in, and secured by use of biometric procedure via Touch ID on smartphones.

CREDITSDeep Chhabria, Copywriter | Creative Partner @ BBH | Mumbai, India

It’s morning. Life’s rumbling can be heard inside, its shades expand in space with inviting singsong verses and waves of joy. To venture into it is to discover one’s own readiness.

AWARDSx1 Silver | Summit Creative Awardx1 Arcturus (3rd Place) | Vegax1 Finalist | New York Festivalsx1 Merit | Graphis

It’s high noon on the solstice, the year’s longest day. It’s beach season once more, which I’m not particularly fond of. The scenery evokes a certain fascination, it draws me into its world.

AWARDSx1 Winner | Applied Arts x1 Merit | Graphis

Oatly | Integrated Does a Body Better Americans know that “milk does a body good.” To introduce them to Oatly, a Swedish post-milk beverage made from oats, we show what they could do if they lived just as long as Swedes.

CREDITSYudy Angulo Rojas, Art Director | Berlin, Germany Michael Crawford, Copywriter | New York, USA Instructor Mina Mikhael, Sr. Art Director @ Wieden+Kennedy | New York, USA

eBay | Activation The Beauty of Break Ups To attract more users to eBay’s consumer-to-consumer business, we bank on the brokenhearted. Because one of the easiest ways to move on after a breakup is to make money off of it.

AWARDSx1 Finalist | Ad Stars

CREDITSCarrie Tang, Jr. Digital Copywriter @ Grabarz & Partner | Hamburg, Germany Instructor Jan-Hendrik Scholz, Freelance Creative Director | Hamburg, Germany Instructor Nicolas Schmidt-Fitzner, Freelance Creative Director | Hamburg, Germany

The air is dense, every breath laborious. The horizon’s overcast. Summer rain showers the afternoon. There is no need to see it – I listen – to feel as if I’m under its drops. There is sense in sound alone.

The sun sets into dusk, leaves transition as we fall back. The clock’s reset to signal summer love’s end, but one’s attachment prevails even when confronted by distance.

CREDITSInstructor Savina Mokreva-Hibbeler, Sr. Art Director @ Kolle Rebbe | Hamburg, Germany

Netflix | Digital Escape Route Integrated with social media, Escape Route lets you assemble a personal list of enemies. Unlike Pablo Escobar, avoid detection via notifications of nearby foes and coordinated escape routes.

Audioscapes | Digital An Audio Instagram Account On social media, content is tailored to engage one’s sight, seldom with descriptive captions. To challenge the notion of Instagram, Audioscapes provides audio content for the visually impaired.

Autumn night’s guise allows for release. To flee the labyrinth, one must follow the wind as it howls. In the pursuit of beyond. In the quest to answer matters that have yet to be.

CREDITSBenjamin Maus, Art Director | Berlin, Germany Instructor João Unzer, Creative Director @ BDDO | New York, USA Instructor Rodrigo de Castro Silva, Creative Director @ DDB | New York, USA

At midnight, winter hails the full moon. Under its auspices silent prayers are chanted. The tidal cycles of life exert their force, but I am guided ashore by the light between oceans.

CREDITSAgency TBWA\Germany Client Sunlight Canada (Henkel Detergents International) Creative Director Norbert Quadflieg Sr. Art Director Kaj-Thorbjörn Gebhardt Sr. Copywriter Juergen Egger Jr. Art Director Shao Tsai Jr. Copywriter Davide Bierboms Executive Producer Anke Olesch Producer Steffen Römer Director David Helmut Production Company e+p films

Sunlight Canada | IntegratedTrust the Power of Sunlight [if gte mso 9]> Normal 0 false false false EN-GB X-NONE X-NONE

Nissan | Innovation Inbound Braking To promote safety on and off the road, Nissan provides children the possibility of safe outdoor play by showcasing its intelligent technologies in a system designed to establish football protection.

CREDITSJillian Young, Copywriter @ Sid Lee | Paris, France Carrie Tang, Jr. Digital Copywriter @ Grabarz & Partner | Hamburg, Germany Instructor Darren Borrino, Freelance Creative Director | New York, USA Instructor Robert Rutherford, Freelance Creative Director | New York, USA

It’s the witching hour. Something must be done to course correct. The possibility of exacting change in the world invokes wonderment, as if I’m able to hold celestial bodies, and no one can challenge it.